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Mall of Georgia and Town Center at Cobb host back-to-school 'Back At It' event | Events

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Mall of Georgia and Town Center at Cobb host back-to-school 'Back At It' event
Events, Families, Schools
Mall of Georgia and Town Center at Cobb host back-to-school 'Back At It' event

ATLANTA -- School is almost back in session and to kick off the season, Simon Property Group, Inc., a leading global retail real estate company, will host a series of “Back At It” events geared towards ‘tweens and teens’ at approximately 55 malls across the country.

Simon®’s Back At It activities will be greatly enhanced this year by an exciting collaboration with Teen Vogue’s 2nd Annual ‘Back-To-School Saturday’ initiative.

Mall of Georgia and Town Center at Cobb will hold their Back At It festivities on August 10, from 2 p.m. to 4 p.m., inviting students and their families to get back into the rhythm of another school year. Mall of Georgia and Town Center at Cobb’s Back At It events will also take place on Georgia’s Tax-Free Weekend, allowing everyone to make the most of the cost-saving shopping opportunity.

“The beginning of a new school year is an exciting time,” said Shelly Weidner, director of marketing and business development at Town Center at Cobb, “and as always, we want Town Center at Cobb to be at the center of the celebration. This year, we are especially excited to be teaming up with Teen Vogue, the authentic source for young trendsetters interested in emerging fashion, beauty and pop culture.”

Mall of Georgia and Town Center at Cobb’s Back At It events will include various elements to give students the social shopping experience they seek while helping families prepare to get back to class. Millennials today typically shop with friends or family and value life experiences more than only products alone.1 Featured Back At It event activities were created by keeping young shoppers’ preferences top-of-mind:

●   Trend Guide: It’s no surprise that clothing tops back-to-school shopping lists.2 Back At It event attendees will receive a Teen Vogue and Simon Malls® Trend Guide, featuring fashion tips to achieve the trendiest looks of the season.

●  Simon Style Guide Quiz: Back At It event attendees will get to test their fashion IQ!

●   Fashion Events: Guests will be able to see ‘up close and personal’ the latest fashion trends for the back-to-school season. Swag bag giveaways and fashion shows are on the menu for both of the Back At It events. Mall of Georgia will feature live demos on the latest hair, makeup and wardrobe trends to help tweens and teens achieve the trendiest looks of the season.

●   Live Musical Performances: Musical groups IM5 and 10StepsBack are set to perform for audiences at Mall of Georgia.

  • Mall-Wide Discount Offers and Samples: Savvy back-to-school shoppers are searching for ways to stay cost-conscious.3

 

"We are thrilled to be working with Simon Malls to further expand and elevate our Back-to-School Saturday initiative," says Teen Vogue Vice President and Publisher, Jason Wagenheim. "Joining forces for this all-important shopping season was an obvious choice. This time of year is incredibly significant for the Teen Vogue audience, and together with Simon Malls, we will work to drive our collective communities into stores to shop while building both awareness and excitement for all of our participating brands."

In addition to offering on-mall events, Simon malls will launch several digital-focused back-to-school elements that give students and their families more tools to gear up for school and stay connected to both Mall of Georgia and Town Center at Cobb. Visit Mall of Georgia on Facebook and Twitter or visit Town Center at Cobb on Facebook and Twitter to learn more. For the latest information on the Back At It program at Mall of Georgia and Town Center at Cobb, visit their corresponding Facebook event pages:

·         Mall of Georgia: https://www.facebook.com/events/472988186126399/

·         Town Center at Cobb: https://www.facebook.com/events/639267042769894/

For more information about Simon malls Back at It events, visit www.simon.com.

Events, Families, Schools