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Top Experts To Address Marketing’s Biggest Challenges at the Social Media Integration Conference | Business

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Top Experts To Address Marketing’s Biggest Challenges at the Social Media Integration Conference
Business, Events

The challenges of integrating social media strategies into interactive, public relations and marketing programs is one of the top issues facing professionals and business owners today. On October 22-23, 2010, the prestigious Center for Sustainable Journalism at Kennesaw State University will offer real-world guidance from top experts at the Social Media Integration Conference.

11Alive readers can use the “SMIATL30” promo code for an additional 30% off the current rates. In addition, companies and organizations sending two or more are eligible for the group discount of 40% off the registration fees – just use the promo code SMIATLgroup when registering (subject to verification).

With both beginner- and advanced-level bootcamps and tutorials, the conference’s packed agenda will focus exclusively on how to effectively maximize efforts across the organization, and features a roster of nationally known speakers. Among them:

  • Shiv Singh, director of digital engagement and social media, PepsiCo
  • Olivier Blanchard, principal, BrandBuilder Marketing
  • Marla Erwin, interactive art director, Whole Foods Market
  • Rick Burnes, director of inbound marketing, Hubspot
  • Kellye Crane, principal, Crane Communications, LLC
  • Jeremy Porter, of Definition6 and the Journalistics blog
  • James Andrews, managing partner/co-founder,  Everywhere

On Friday, October 22, participants can take part in one of two interactive, four-hour intensive social media boot camps. An advanced level boot camp will be taught by popular speaker Olivier Blanchard of The Brand Builder, and the beginner session will be offered by experienced pro Marla Erwin of Whole Foods.

The packed schedule on Saturday, October 23 will begin with an opening keynote presentation by Shiv Singh, of Pepsi Co. Dubbed one of 2010’s top “Media Mavens” by Advertising Age, Singh authored the recently-released book, Social Media Marketing for Dummies, and all attendees will receive a copy.

Among the many immediately implementable takeaways from the conference, attendees will learn how to:

Use social media tools and services to advance an organization’s marketing and PR goals

  • Track and measure social media Return on Investment (ROI) – without breaking the bank
  • Optimize all marketing and public relations collateral for SEO and social media
  • Avoid social media’s most dangerous potential legal pitfalls
  • Be aware of the most important social media do’s and don’ts for brands and businesses
  • Find bloggers and other online influencers and get them talking about your brand
  • Get your entire organization on board with your social media outreach — and manage their interactions

For more information on the Social Media Integration Conference, visit http://www.csjconferences.org/integrating  or contact Carole Arnold at (770) 423-6924 or carnol27@kennesaw.edu.

Business, Events